• Price: Starts at $249/month
• Free Trial: 30 days
• Mobile App: Android, iOS

We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics it offers, its mobile app for iOS and Android, and its paid promotion tools to help you expertly boost Meta posts. One major benefit of Sprout Social is a 30-day free trial with any of its plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.

This software currently supports all the major social media platforms, including Meta, X, Instagram, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

• Standard: $249 per month
• Professional: $399 per month
• Advanced: $499 per month

Sprout Social says its Professional plan is the most popular since it lets you manage an unlimited number of media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for X hashtags, and plenty more valuable tools. With any of its plans, you also get a mobile app to manage your social media accounts on the go.

The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option, among other reduced features.

• Price: Starts at $99/month
• Free trial: 30 days
• Mobile App: Android, iOS

Hootsuite made our ranking as best for analytics because it offers some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.

While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.

Hootsuite has four paid options:

• Professional: $99 per month
• Team: $249 per month
• Business: $739 per month
• Enterprise: Varies (it's for larger or more complex institutions)

The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you're limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.

Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite's four plans free for 30 days, which is a major benefit if you prefer to try before you buy.

• Price: Starts at $20/month
• Free trial: No, but offers a free limited plan
• Mobile App: Android, iOS
  

Zoho made our ranking as the best all-in-one tool based on the CRM product it offers in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place.

Zoho also offers comprehensive social media management software you can buy separately or integrate for complete all-in-one management.

When it comes to its social media management software, Zoho offers three plans for businesses:

• Standard: $20 per month
• Professional: $35 per month
• Enterprise: $50 per month
• Ultimate: $65 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under its business umbrella.

• Price: Starts at $29/month
• Free trial: 7 days
• Mobile App: Android, iOS

MeetEdgar wins for best automation because it is set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and execute continuous posting that ensures you’re constantly engaging your audience. 

With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule on your behalf. You can also set up your account to automatically upload your newest content and use an automatic link shortener that helps you save space when you share your content on social media.

MeetEdgar offers two main plans:

• Eddie: $29.99 per month or $299 per year
• Edgar: $49.99 per month or $499 per year

Both plans offer similar tools, although the Eddie plan only lets you integrate with five social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Eddie plan. Either way, you can try MeetEdgar for free for seven days.

• Price: Starts at $35/month
• Free trial: 15 days
• Mobile App: Android, iOS

Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While its base plan is only accessible for up to two users, its top-tier plan for businesses can include up to 30.

Core plans from Loomly include the following:

• Base: $35 per month (2 users)
• Standard: $79 per month (6 users)
• Advanced: $172 per month (14 users)
• Premium: $359 per month (30 users)
• Enterprise: Price available upon request (31+ users)

This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta.

All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of its plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.

• Price: Starts at $25/month
• Free trial: 14 days
• Mobile App: Android, iOS

Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.

Sendible offers four plans for companies of different sizes:

• Creator: $25 per month
• Traction: $76 per month
• Scale: $170 per month
• Custom: Price available upon request

However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis.

All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users and the ability to include a larger number of social profiles for management purposes.

The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.

• Price: Starts at $5/month
• Free trial: 14 days
• Mobile App: Android, iOS

Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. It offers a free plan that lets one user access three social channels. For an extra $5 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.

Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms.

All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media, and email support, and access to the Buffer community.

• Price: Starts at $30/month
• Free trial: 14 days
• Mobile App: Android, iOS

SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Its Small Team plan lets up to three users have access for just $50 per month.

In total, four plans are available:

• Professional: $30 per month (10 social media accounts; 1 users)
• Small Team: $50 per month (20 social media accounts; 3 users)
  
• Agency: $100 per month (30 social media accounts; 6 users)
• Agency+: $200 per month (50 social media accounts; Unlimited users)

Remember that to access this special pricing, you must pay for a year of access upfront after your 14-day trial.

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Facebook ad accounts, and gain access to special features like client management tools.